Fear is one of the biggest challenges most marketers face.
Note: This is not the blog post I set out to write today. It was, however, the post the voice inside me demanded I write. I hope it helps.
People want to have the big paycheck but they don’t want to do the big paycheck work.
Fear often stops them.
That’s why you see the consistent success of programs that promise to give you a six figure income for pennies a day without effort.
You see lots of advice to work your talent and outsource all the rest.
You might say, “List building isn’t my strength, so I will outsource the job.”
Trouble is the big catch 22. In order to outsource the work you need good income flowing in. However, you can’t earn the good income if you don’t first build your list.
Sound a bit like the chicken and the egg story…which came first?
The fact is whether you are learning to ride a bike or, build a list, fear often holds us back.
My Story About Over Coming Fear
Some people never learn to ride a bike. I almost didn’t.
At a very young age of 4 I was riding on the back of a bike pedaled by my mother.
We were on a small English country lane. A big truck came around a corner and started toward us.
There wasn’t much room for the truck and our bike. My mother moved as close to the ditch as she dared but I was afraid the truck would hit my foot sticking out from the back wheel.
So, I pulled my foot in.
My mum went over the handle bars. Fortunately she was not hurt. However, my foot got caught in the spokes of the back wheel causing my ankle to twist therefore stopping the bike very suddenly.
I ended up with a fractured ankle. I had to wear a cast for months it seemed. Plus I developed a pathological fear of bikes.
Mum and dad patiently tried to help me ride a bike, but my fear caused me to fail again and again.
Finally they gave up. It seemed I was a hopeless case.
My aim to ride a bike like all the other kids was forgotten.
Then one day I walked by our shed and saw my red bike hanging on the wall.
I remember clearly till this day, how forlorn and forgotten it looked hanging up there all alone.
It pained me to see a symbol of my failure hanging before me like that.
I knew then and there I had to overcome my fear and learn to ride that bike.
I wish I could say I went on to win 7 Tour de France like Lance Armstrong (oops maybe not the best example) but I didn’t.
Instead I learned to bike through my fear and eventual found the exhilarating freedom of biking all about the countryside on many amazing adventures.
Since then when I feel myself pulling back from something, I see that bike hanging forlornly on the shed wall. I know when that happens fear wants to stop me. I need to push through in spite of the discomfort, bodily and ego bruises, aches and pains, because on the other side of that fear exhilaration and freedom waits.
Perhaps for you, learning to ride a bike was no big deal.
I bet though, something else was. We all face fear especially the fear of failure. We’ve been taught through most of our life that failure is bad.
Which brings me back to the start of all of this.
List building is scary, there is a risk that you won’t succeed. In the end you just have to learn to trough that fear it to grow for yourself and for your business.
The Cure for Fear
“Action cures fear.”
Source: David J. Schwartz, The Magic of Thinking Big
What is your biggest fear around building your list? What can you do to overcome that fear?
If you skipped my last blog post Ten Easy Tips for Writing Your won Lead Magnet in Two Hours or Less: then click the link and read it. More importantly I urge to go back and give writing your own lead magnet a try.
The next post will be the one I started out to write today: How to Make Your Lead Magnet Landing Page Captivating