I can still see that poor bike hanging in the shed even now. It reminds me of my embarrassing failure to learn how to ride a bike. Compounding my agony was the forlorn expression it emanated at me every time I went into that shed.
I’d come this close to succeeding. I’d pedaled down the road at least 100 yards when I glanced back and realized my mother was no longer there holding onto the seat so I wouldn’t fall over. (They didn’t have training wheels way , way, way, back then.) I felt betrayed and outraged.
Of course I crashed and badly scraped my knees and hands in the process.
It took me a year to get up the courage to get back on that bike, but once I did a whole new world of adventure opened up for me.
Internet marketing is a lot like learning to ride a bike. Some lessons scar you, others discourage you from moving on, and some failures cause you to quit.
While you work through the various ups and downs of life online you’ll notice some very attractive programs promising to do all the work for you. You are especially susceptible to them just after yet another crash and burn. Temptation rides hide, a golden future of success lights up a future sky.
At this point many struggling marketers take that deadly step never to re-emerge as the creators of their own destiny.
Just as you can’t have someone learn to ride a bike for you, many functions of internet marketing especially if you are a solopreneur need a level of mastery, even if later in the game you acquire the capital to outsource some of those functions.
The Third Deadly Reason to Avoid Done For You Programs
Getting stuck into one of these programs means you never evolve the knowledge to explore beyond the limited scope of that program.
While on the surface some of these programs have good intentions when someone else is doing the work, creating the splash or lead capture page, creating the lead magnet, building your list for you, whatever the purpose of the program, you never really grow or learn how to do these things yourself, or even develop a sense of how these functions should be performed leaving you unable later to take up a leadership position in your own business.
It’s like paint by numbers. My sisters did outstanding work and created paintings that you’d swear weren’t paint by numbers. I bet you’ve seen examples of what I’m talking about. But they never graduated to the status of artist, though to this day, I’m sure they harbored those abilities.
The Second Reason to Avoid Done Your You Programs
They comprise your ability to standout.
These helpful programs craft templates that represent the broadest possible appeal but lack really specific branding to build your “brand” in your niche. Some of them allow personalization in the form of picture and name, but nothing much beyond that. They lack your unique input that programs like Landing Page Monkey or AdKreator afford you. Instead of your personality stamped on a landing page for instance, you get a made for you template that resembles the ones, other members of the program also use.
This is the case for more than just the Done For You programs. While it can be convenient to use these tools, they squeeze you into deadly conformity.
Using these programs rarely let you be a “purple cow” as Seth Godin talks about in his book Purple Cow, New Edition: Transform Your Business by Being Remarkable
The Number One Reason to Avoid Done For You Programs
You will run with the ordinary crowd.
Jim Rohn put it this way:
“If you are not willing to risk the unusual, you will have to settle for the ordinary.”
He also said:
“Don’t join an easy crowd; you won’t grow. Go where the expectations and the demands to perform are high.”
If you aspire to be more than the run of the mill average internet marketer then you need to learn how to ride the bike without the training wheels.
It’s harder, scarier, with more risk, but the rewards more than compensate for the scraped knees and elbows.
Learning how, making it your own, building it yourself, endows you with skills and knowledge the Made For You crowd never achieve. Your confidence will grow, and your ability to take on bigger challenges inspires you to go for even more audacious goals.
Don’t do what I did when I was a kid, when failure strikes, pick up the bike and get back on and pedal your ass off.
Here’s one example of a program that helps you learn the tools for list building. It shows you how to use what you already have to build your own.