For anyone who has read these blog posts you know that I’ve been running a promotion to add new names to my list through Rocket Responder.
During the promotion I latched onto something Matt Badura started when the latest XP crazy got started. I thought, well if Matt can give away 50,000 XP so can I. That gave birth to the brown bag promotion.
My first squeeze page looked like this:
It was topical because Matt’s promotion was all over the interwebs and on TELive.
The second part came in a flash to ask Jon Olson if I sent him the names at the end of July would he draw the name on a TELive show in August. He proved willing, and off we went.
Once the sign ups through that squeeze page trickled away. I looked for another way of keeping the campaign fresh. So I produced a series of squeeze pages:
I kept the format the same though out the promo so people could see it was the same promo. The next one Jon referred to Tim Tech as a black duck so I started to do up a splash for that, but the very next day…he couldn’t remember what he said , and screwed up my promo. so I quickly change the title and came up with this:
I just kept having fun with the promo. And I constantly looked for topical things to focus the ads on.
In the end I added 52 names to my list and next to no cost.
Which brings me to the final part of this blog post.
Yesterday on TELive, Jon and Patrick has some fun with the brown bag I sent and the wax seal which was a last-minute inspiration to add a little theater, and pulled the winner out of the brown bag…and the winner is:
Gary Schmitt, who received a total XP of 75,000 XP . The extra XP of 25,000 was rewarded because Gary is a member of a CTP team The Strays. Now Gary didn’t just get 75,000 xp , he’s Kore 4 so that translates to 300,000 then all his team bonuses kick in, so who knows what his total tally was.
Is it just a co-incidence, or did that help him get to the # 1 stray to-day?
Thank you all who participated, and thank you for joining my list.