Who does Lois Lane really fall in love with…Superman…the invincible superhero, or his human alter ego Clark Kent showing his human side of vulnerability.
Maybe the better question is….would Lois Lane have fallen in love with Superman with out his Clark Kent personality?
It’s doubtful that she could have made a deep connection to a superhero…he would have been alien to her world view.
We connect through recognizing in others our own vulnerability.
Brené Brown Author of Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead in the following quote talks about vulnerability as if she were talking to a room full of internet marketers:
“Vulnerability is not weakness, and the uncertainty, risk, and emotional exposure we face every day are not optional. Our only choice is a question of engagement. Our willingness to own and engage with our vulnerability determines the depth of our courage and the clarity of our purpose; the level to which we protect ourselves from being vulnerable is a measure of our fear and disconnection.”
We connect to those who make themselves vulnerable by removing their masks of safety and comfort.
This exposes them to the spot light of attention where their flaws are clearly visible to the public. That takes courage.
It means being Clark Kent not Superman.
That’s your challenge as an internet marketer.
When you decide to step up and out with your online business, you put aside the invincible persona of Superman.
You can’t hide beneath that cloak relying on your Kryptonite.
You must show your vulnerable human face.
That’s the inspiration point….the moment of connection.
As an online business owner, that means not having everything you do sit on a pedestal of perfection.
Who does perfection?…it’s too intimidating. Being a flawless guru offering up perfectly conceived and flawlessly marketed programs with the best graphics money can buy, intimidates people into believing they will never be good enough to do the same.
To succeed you need to remove your safety net. You need to unbuckle the seat belt that keeps you strapped in. Then you step forward without your cape and your kryptonite.
Only then can you connect to the audience you want to help.
How do we wedge open the door of our safe room?
This is one way I help others wedge that door open.
I create lists for people to use as an exercise to help them grow and stretch. I don’t go around reinventing the wheel either…I simply “borrow” ideas from others and put them into actual list form for you to use.
This list idea comes from Seth Godin and his book :The Icarus Deception: How High Will You Fly?
In his book he suggests we make a list of all the things we can’t talk about “at work or with your spouse or with others you care about”.
The list shows you the places you still use your superhero protective armor.
So I created a list for you…you just have to download it. It has a couple of tweaks of my own I’m quite excited about.
But before I give you the link, I want your to feel comfortable doing this.
I have a cloak room here where you can check your Cape and your Kryptonite and I’ll give you a coat tag for it. You can come back and reclaim them after the exercise if you really don’t like the experience.
I’m hoping you don’t come back because the way I’m making money with this post is selling unclaimed Capes and Kryptonite on the black market where there is a real demand for being safe and comfy and cozy.
Click the download icon to get your copy.
What is your biggest challenge to show your authentic self?