Cumulative action goes unnoticed day by day, but the effect of cumulative actions makes big things happen.
Cumulative is defined as: increasing or increased in quantity, degree, or force by successive additions.
Leigh Martinuzzi in their article The Cumulative Effect says: Accumulation derives from the Latin work “pile up.” The cumulative effect is essentially that, the accumulation of an effect caused by repeated action, behaviors, or thoughts that become more pronounced as time progresses.
The image below demonstrates cumulative action. Each days work is stacked upon the day before.
A man’s accomplishments in life are the cumulative effect of his attention to detail.
Source: John Foster Dulles
The Three Benefits of Cumulative Action
Branding doesn’t happen in the absence of daily action. The more people see your face, see your logo, see your words, watch your videos, over different channels (emails, video, social media, podcasts) the more come to know like and trust you. This is the magic formula for the success of your business. People buy from those they know like and trust.
The cumulative effective for your daily actions is how branding works.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.”
Source: Will Durant
Note: See article about this quote: My Favorite Quote.
Another results of your cumulative action is proof.
This is a long-term effect of people seeing you out their contribution, working, learning your craft .
People begin to pay attention to you. The begin to see you as an authentic voice. You gain authority.
This is indispensable to your work online.
They don’t have a store front to drive my everyday on their way to work.
Instead you drive your store front pass them as they work on-line.
If somebody with a physical store front opened on Monday stayed closed the rest of the week then opened for 5 hours on Saturday your impression would be less than complimentary about that business.
If works the same way on-line. You send out an email, then disappear for a week or two, send out something else, and wait for a month.
You are forgotten before you even get started.
A daily routine built on good habits and disciplines separates the most successful among us from everyone else. A routine is exceptionally powerful.
Source Darren Hardy
See more on the power of consistency by reading Consistency: Why It Is the Most Powerful Success Tool
Finally , your cumulative action results in momentum, or the snowball effect. What you do daily build the totality of all that you do.
As an example.
I work on building my list everyday. I do some action towards building my list.
The other day, I had a chance to go on a day long Eco tour and by the time I go home I had no energy to work on-line.
But despite not doing anything that day, I still received sign ups to my list.
The more you do the more you receive. The more you have out their circulating on-line the more chance you have of attracting your ideal clients to you.
Success requires first expending ten units of effort to produce one unit of results. Your momentum will then produce ten units of results with each unit of effort.
Source: Charles J. Givens
To benefit from the results of cumulative action doesn’t take a lot of work, but rather, consistent small steps repeated daily. There lies the difficult. It’s not hard but for some reason exceedingly difficult for many people.
Are we so wired to instant gratification that we can’t project our action toward a future result?
We think we want the dream now, so we lose sight of the magnificence of the journey.
“Don’t wait another day to start the small disciplines that will lead you in the direction of your goals!”
Source Darren Hardy from The Compound Effect
© Nicholas Grimshawe