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Why: “I Already Know How to Do That” is Killing You.

Why: “I Already Know How to Do That” is Killing You.

 I already know how to do that! 

I’m sure you’ve heard someone you know, perhaps even yourself, say those immortal words.

This is a barrier phase that has erected a wall around our learning, making it impossible for any new growth in  understanding and innovation.

Barrier Way

I am as guilty as others on falling back to this phrase, even though my intention is to say open, receptive and committed to growth an expansion in all areas of my life.

The greatest barrier to someone achieving their potential is their denial of it.

Source: Simon Travaglia

In our business one of the places you hear this often repeated phrase, “I already know how to do that!” is in list building.

My contention is: if you are not in the top 10% of list builders in the world you have a lot more to learn about building a list.

I’m not in the top ten for sure, yet I started a 30 Day List Building Challenge for my readers.


One of the best ways to learn is through teaching a subject.

And one of my observations is: The “I all ready know” syndrome kills ones ability to learn, to grow and to expand.

“There are no constraints on the human mind, no walls around the human spirit, no barriers to our progress except those we ourselves erect.”   

Source: Ronald Reagan

A great example of this arrived in my in box this morning from Matthew Graves, owner of more than several mailers using his “Your Viral Sites” platform.

In the email he mentions one of his member who added a 127 to his list by promoting one of the “Your Viral Sites.”

That’s a pretty good result.

Lot of other members wanted to know how to do the same.

Here’s Matthews response.
Here is what I recommend …
No excuses.  You can start building your list with Instant Profit Mailer (or the other Your Viral sites) before you even pay for an auto-responder.  We will store your list until you add an integrated auto-responder.
Step 1: Choose Which “Your Viral” Program to Promote
Choose which of my programs you want to start building your list in.  
The goal is to choose a program that has a high-conversion rate.  That means that it will take less traffic to generate a conversion (new signup).  Generally, the highest conversions come right after a program launches.  That is why Eugene has done so well with Instant Profit Mailer.

Let’s assume that you choose Instant Profit Mailer, for example.

Step 2: Get Your Referral URL and Swipe Emails Ready
For whichever program you are going to build your list in, you need to get your referral url and swipe email copies ready to send from all your best traffic sources.
Step 2: Choose Your Traffic Sources
Select the 10-20 sites that you want to use to generate traffic to send to your referral url at the target site.  
It is crucial that you choose sites that generate high quality traffic.  Eugene focused on the sites that have shown up in the Best Converting Traffic lists of many of the “Your Viral” sites.  By doing this, he got almost twice the average signups for the same amount of traffic.
You can look under the Build Your List section of the member’s area of any Your Viral site to see what traffic sources are currently converting the best for that site.
Always make sure that you promote using as many of the “Your Viral” sites as possible.  Those who belong to one of my programs are more likely to join another one of my programs.  Make sure you have a mixture of outside sites too.
And my favorite step. 
Step 4: Promote Consistently
Make a list of the sites you are going to use to generate traffic in a spreadsheet in Excel, or online in Google Sheets.  
Keep track of when you last mailed at each site and when you can mail again.  Try to not miss any mailing intervals.  If you can mail every 2 days, always make sure that you do.
Step 5: Vary Your Promotions
Watch the admin emails that I am sending.  I am providing different email swipes and bonuses for you to promote.  
When signup bonuses are offered, make sure you talk about them in the emails you send to safelists.  The extra incentives are there to help you get more signups, but if you don’t tell people about them, they won’t work.
Try to make the message “yours” by changing the subject lines around on a daily basis if mailing to safelists.  Tell the readers about how many signups you have and how well the program is working for you.
It’s that simple.


Now what is interesting is; this is not the first time Matthew has laid out his simple formula.

I already know that

I already know how to do that.

A couple of months ago, Matthew talked about how many of his thousands of subscribers actually follow his formula.

It was a tiny percentage. I failed to keep the email  so the total out of thousands and thousands of members was about 30 people and those people accounted for 80% of the signs created by members.

This is the famous Pareto Principle at work. See Wikipedia 


“I already know how to do that.”

Yes but!

You see the system is simple, easy to duplicated and use.

But it’s a system.

You need to apply yourself to those tasks that Matthew Graves outlines.

There is not trick, no magic easy button. It takes work, consistency and discipline.

(I know I just use three bad words in a row.)

To be successful in list building or any other endeavor you need to check your premises at the door before entering.

Live open to the one percent possibility that there is still much to learn.

Patience and perseverance have a magical effect before which difficulties disappear and obstacles vanish.

Source: John Quincy Adams

How to avoid the “I already know” syndrome in others.

Quite often the phrase, “I already know” is the excuse needed to dismiss the obvious and move on to find that magical, no effort, solution.

I know from my coaching experience just how often you run up against this cemented knowledge.

Which is why, as a coach it’s important not to offer your solutions, but to get the person talking about how they would solve the issue.

This avoids running into that “I already know,” barrier.

It’s our instinct to offer solutions…after all we’ve  surmounted this barrier. But it’s a no win action to offer up your own solutions.

See: What Should I Read a Coaching Book 

The best way to spot this barrier in yourself, is to coach others in an area of one of your strengths. You awareness of how this phrase is used to justify, excuse and dismissed ideas, will help you notice when you do the same thing.

“There are plenty of difficult obstacles in your path. Don’t allow yourself to become one of them.”

Source Ralph Marston




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