This morning as I glanced through my email looking for relevant emails that might need my attention, something insipid caught my eye instead. I counted six emails, each from a different Traffic Exchange with exactly the same heading:
Claim Your Login Spotlight Reward
Wow. Brilliant branding. Quick what TE comes to mind? Did you come up blank?
Did I bother to open anyone of those emails? No.
Now don’t get me wrong. I love spotlight ads. They work really well. If you haven’t bought one and tried it I suggest you do so as soon as you can. The price you pay for most of these ads is affordable.
Granted the headline is probably an automatically programmed auto responder email sent out once a day with the purpose of getting people to that Traffic Exchange to claim their credits (their reward) for logging in .
As a strategy, perhaps it works, I don’t know.
But that doesn’t excuse this total lack of creativity.
As a consumer of spotlight ads, it gives me no confidence that my money is being well spent.
I know it’s easy not to have to think of something else to say.
I’m sure I’ve fallen into the same trap at times
However, if as Seth Godin suggests, we are all artist in the new economy, then I think we all need to do a bit more work to uncover the creative genius within us. Only then do we reach out to our inherent uniqueness. Only then can we stand out. Only then can we discover the power of outstanding.
But then of course, being part of the unrecognizable conglomerate of the average is much safer.
Here’s the proof: